Two campaigns were held in 2007 under the slogans: “No more violence against women” and “When you encounter violence against women, don’t be like most people: don’t just stand by”. On 30 October 2009, a new campaign to end violence against women was launched under the slogan: “Zero abuse between men and women”.

From the start of 2010 and up to 25 November of that year, a new campaign to eliminate violence against women was conducted, this time targeting male perpetrators of such violence. The theme of that campaign was: “A man who beats up a woman is not much of a man”. Not only did this campaign attain a 75 per cent approval rating among the population, but it also accomplished its goal of making it possible to openly discuss the scourge of violence against women, as shown by the subsequent 40 per cent increase in the number of complaints concerning such violence that were filed.